Direct Marketing Institute
The Best-selling Direct Marketing Seminar in America!
"Fast forward your learning curve and avoid costly mistakes"
Most new direct marketers make mistakes that cost their companies thousands of dollars in lost income and wasted budget. With budgets tightening daily, you need this course now more than ever. Attendees tell us that they have saved their companies many times more than the cost to attend.
DMA's Direct Marketing Institute is an in-depth course for beginners and a great refresher for experienced DM professionals wanting to sharpen skills, expand their expertise, and update their knowledge. We’ll cover all the core aspects of direct marketing from the basics to the latest concepts in an easy to understand manner.
Whether you market to business or consumers – commercial or non-profit offers, this seminar will cover all the core areas of direct marketing with detailed examples and step-by-step tactics you’ll immediately put to use. Plus, you'll take home a complete notebook packed with concepts and examples covered in the seminar – attendees have told us that “the notebook alone was worth the cost of the seminar.” We believe it will become the most valuable reference in your direct marketing library.
Direct Marketing Institute is a 3-day seminar. If you want a career in direct marketing and a thorough understanding of all the key elements including research, catalogs - online and print, more thorough understanding of testing, database marketing, copywriting and internet, telemarketing and insert media - then the 3-day Institute is for you. Choose your location and date now.
If your travel budget and time is limited, the 2-day seminar will give you a strong grounding in the essentials of direct marketing. If you would like information about our 2-day Basics of Direct Marketing Seminar, please click here.
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Please note: This seminar can be applied to DMA's Certificate in Direct Marketing.
Benefits of Attending
In three information packed days, you will:
-
"Fast forward" your learning curve, your productivity for your employer,
and your career advancement
Gain a broad-based understanding of DM, covering key issues of
Cardinal Principles, media, offers, creative, list/database and targeting,
and research/testing, with an emphasis on mail and internet.
Take home a "best practices" understanding of direct marketing, and a
context for making decisions in order to avoid common mistakes and
improve your ROI.
Who Should Attend
-
Planners
Supervisors
New employees
Copywriters
Account executives
Any person who can benefit from a better understanding of the complete direct mail and direct marketing profession.
Why Should You Attend
-
Earn a "DM Degree" in only 3 days of intensive classroom instruction - great
training for you and your staff.
Sharpen your skills, expand your expertise, and update your knowledge the seminar is a great in-depth course for beginners and a refresher for experienced DM professionals.
Speed up your learning curve ... your productivity... and your career advancement.
Broaden your understanding of DM get up-to-date on key issues and principles of media. offers, creative, list/database and targeting, research and testing with an emphasis on mail and Internet.
DMA's Direct Marketing Institute provides you with the proven tools and techniques needed to jump start your direct marketing career.
SAVE $$$ BY BRINGING YOUR ENTIRE TEAM
There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.
ADVANCE YOUR CAREER WITH A CERTIFICATE IN DIRECT MARKETING
This seminar is part of DMA’s Certificate in Direct Marketing. Through a wide variety of intensive and highly acclaimed seminars, such as this one, you can earn credits toward DMA’s Certificate in Direct Marketing. It’s that easy. Don’t wait to grab ahold of your future. Enroll today!
Continuing Education Units Awarded
Continuing Education Units may be used as evidence of your new skills and educational accomplishments. Attendees earn .8 CEUs per day. You will be mailed your certificate of completion reflecting CEUs earned.
Registration Rates
 Use Jet Blue when you book your trip to attend a seminar and receive 5% off your flight. Restrictions may apply. |
| DMA Member: | $1,499 |
| Non-Member: | $1,799 |
Registration rates are subject to change.
Continental breakfast and lunch will be served each day and is included in your registration rate.See information on how to join DMA.
SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Direct Marketing Agency Council, Business-to-Business Council, and EMail Experience Council.
Pre-Seminar Questionnaire
Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.
4 Ways to Register
| Online: | Register Now |
| Fax: | Printable Form 212.302.7643 |
| Phone: | 212.790.1500 |
| Mail: | Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA) |
For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.
Payment Policy and Confirmation
In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.
Cancellation Policy
If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.
If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.
Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.
| Cancellation Refund Schedule | |
| 5 business days or more before the seminar date | Refund or account credit minus $50 processing fee |
| 4 business days or less up to the seminar date | No refund – account credit minus $150 fee |
| 1st day of seminar/no show | No refund – no account credit |
Please note account credits must be used within a year
If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.
DMA Money-Back Guarantee
You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.
*Requires written request within 30 days of the seminar.
YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.
How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org
© Direct Marketing Association | Privacy Statement | Share